The Revolution is here; the New Media Revolution. And we are the ones who are not only witnessing it but fast shaping it. I, you ,my friends, our friends and their friends; everyone is a part of it.

the new media revolution MfR3w 3

Everything is in a whirlwind from traditional media outlets, to old school advertising, from big label companies, to artists and bands. The old media veterans who have been enjoying their unchallenged tyranny for many decades are either adapting themselves to the new rules of play or risk going completely out of the business. The old media advertising model of slapping and pasting ads on anything is seeing a significant fall in ROI, and will continue to see the same before they will perish in next few years. Music industry has already shrink to nearly 50% of their revenues in last few decades, while, ironically, the consumption has increased many folds.

Today is the age of Youtube and Myspace stars. Many amateurs with cheap handycams are enjoying bigger viewership in terms of eyeballs than many big names in the game. Wikipedia with its open source movement has already dethroned the big closed-intellectual encyclopedias.

I want to hear and share my thoughts as an spectator and contributor to this new media revolution on this blog. The title of this blog "InstaMedia" reflects the first rule of the play, the media which is instantly available to us.